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September 18, 2014Branding to Women Without Losing the Men
Excerpt from Megan Stephens for Marketing Profs: Brands have been focused on engaging female consumers for some time now, and with good reason. Women have truly impressive purchasing prowess—$5 trillion to $15 trillion annually, according to consumer research by Nielsen. What many brand leaders are missing, however, is that even though women have been controlling [...]
September 9, 2014The Man Behind the Famous Logo: Still Designing at Age 85
Excerpt from Katherine Brooks for The Huffington Post: “You’re 85 years old,” HuffPost Live’s Ricky Camilleri says, a touch incredulously, to the famous graphic designer Milton Glaser. “Don’t rub it in!” Glaser immediately shoots back, proving — though he probably didn’t have to — that he’s as sharp as ever. Glaser is the legendary mind [...]