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February 6, 2015The Impact of Imagery
Excerpt from Angela Doland for Advertising Age. Chinese brands have struggled to capture the attention of international consumers: Just 22% of consumers outside China can name one, according to research this year by Millward Brown and WPP. For Americans, that figure is 9%. So for a Chinese brand, how do you build awareness and global brand identity? […]
December 29, 2014New Year’s Resolutions to Make as a Job Seeker
Excerpt from Arnie Fertig for U.S. News: The new year is a great time to look at your job hunt so far, step back and reevaluate your priorities in order to make your search go as smoothly as possible. Take these four steps to bolster your job hunt in 2015: 1. Create a schedule for […]