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March 12, 2015The Future of Graphic Design
Excerpt from Alex Bigman for 99designs. Are you ready for the future? The world of graphic design is a fascinating one, serving as both sponge and mirror to the broader world of technological and social change. Truly, the rate of change is enough to make one’s head spin. So much digital ink is spilled on […]
February 6, 2015The Impact of Imagery
Excerpt from Angela Doland for Advertising Age. Chinese brands have struggled to capture the attention of international consumers: Just 22% of consumers outside China can name one, according to research this year by Millward Brown and WPP. For Americans, that figure is 9%. So for a Chinese brand, how do you build awareness and global brand identity? […]