Advertising

Integrated Project Manager – Advertising – DOE


December 5th, 2016 | by admin | published in Advertising

Well-established advertising agency is seeking an Integrated Project Manager to join their team on-site. Candidates will have understanding of user experience, banners, and offline. Responsibilities/Requirements: Knowledge of banners, emails, microsite, landing pages, and web redesign Collaborate with account and creative teams Strong communication skills and timeline management Excellent skills in Basecamp, ProofHQ, and Microsoft Project […]

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The Impact of Imagery


February 6th, 2015 | by admin | published in Advertising, Features

Excerpt from Angela Doland for Advertising Age. Chinese brands have struggled to capture the attention of international consumers: Just 22% of consumers outside China can name one, according to research this year by Millward Brown and WPP. For Americans, that figure is 9%. So for a Chinese brand, how do you build awareness and global brand identity? […]

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Branding to Women Without Losing the Men


September 18th, 2014 | by admin | published in Advertising, Features

Excerpt from Megan Stephens for Marketing Profs: Brands have been focused on engaging female consumers for some time now, and with good reason. Women have truly impressive purchasing prowess—$5 trillion to $15 trillion annually, according to consumer research by Nielsen. What many brand leaders are missing, however, is that even though women have been controlling […]

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The Comeback of Word-of-Mouth Marketing


February 24th, 2014 | by admin | published in Advertising

  Perhaps the most tried-and-true form of marketing is through word of mouth. Although it may seem like people are talking less and less, word-of-mouth marketing has become increasingly prevalent as companies find new ways to get the word out. One brand that has quickly risen to prominence through word-of-mouth marketing is SoulCycle, founded by […]

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Who’s marketing to Millenials – and who’s doing it best?


October 14th, 2013 | by admin | published in Advertising, Creative Space

  The Millenial Generation (also known as Generation Y) is quickly coming of age. This generation, defined as those born approximately between 1980 and 2000, eclipse the next-largest generation (the Baby Boomers) in size and purchasing power. But marketing to them isn’t easy. They’ve grown up clicking the ‘x’ on web-based advertisements, scrolling past sponsored […]

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What does it take to be a brand genius?


September 27th, 2013 | by admin | published in Advertising, Creative Space

Do you YouTube commercials? If so… why? DVR and DVD box sets have all but eliminated the need to sit through commercials. You don’t have to watch commercials.  And yet, people do. Volkswagen’s “Young Vader” commercial has over 58 million hits. Dove’s Campaign for Real Beauty has over 56 million hits. The Dick’s “Untouchable” campaign […]

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What does your logo say about us? A look at the 2013 Logo Trend Report


August 16th, 2013 | by admin | published in Advertising, Creative Space, Features

What does your logo say about us? Everything, according to Bill Gardner, the Principal of Gardner Design and Founder of LogoLounge.com, an online database that holds over 204,000 company logos. In the preface to his 2013 Logo Trend Report published by Graphic Design USA, he writes about the evolving conversation between companies and consumers. Companies […]

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Say It With Typography


July 26th, 2013 | by admin | published in Advertising, Creative Space, Features

It’s not just what you say… it’s how you say it. This is twice as true on the Internet, where distractions abound and there are an infinite number of pages, words, and links that can capture the user’s attention. (And that’s just on their Facebook newsfeed). Recent Attention Span Statistics released this April by the […]

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Creativity is…a new spin on an old trend.


July 5th, 2013 | by admin | published in Advertising, Career Growth, Creative Space, Features, Useful Resources

  In last week’s blog post, we talked about how Fast Company’s list of 100 Most Creative People in Business 2013 is recognizing creativity both inside and outside of the creative industry. One example of this is Alli Webb, an entrepreneur whose chain of hair salons has grown to 27 stores since 2007 (and will […]

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What does it mean to be ‘creative?’


June 28th, 2013 | by admin | published in Advertising, Creative Space, Features

  What do AT&T’s senior radio engineers, the President of NBA International, and Bryan Cranston all have in common? They’ve been named to FastCompany’s list of the 100 Most Creative People in Business 2013. The list spans from creative professionals in creative spaces (tech founders, creative directors, and artists from various mediums) to executives making a splash […]

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