Archive for April, 2013

How to Ace Your Next Interview


How to Ace Your Next Interview
April 26th, 2013 | by admin | published in Useful Resources

*Photo courtesy of blogsandcareersmag.com  From: http://www.linkedin.com/today/post/article/20121121171031-20017018-the-perfect-job-interview-in-8-simple-steps?trk=mp-details-rc&_mSplash=1  Prepping for your interview? Everyone knows to arrive early and to bring extra copies of your resume. But if you want to be noticed among a slew of other candidates, remember to heed this advice:   Avoid negatives. Do not use the words “I can’t” or “I don’t.” Instead […]

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What’s your brand? Who cares? (Seriously. Who does care?)


What’s your brand? Who cares? (Seriously. Who does care?)
April 19th, 2013 | by admin | published in Advertising, Features

 From: http://adage.com/article/small-agency-diary/cares-brand/240136/ March 21, 2013 Do you spend your day dreaming up new selling points for your product? Are you obsessed with benchmarking your brand against the competition? If so, it’s time to look at the product from the consumer’s view. Most people, when asked about their values, will not mention a specific brand, or even […]

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You Are What You Buy… Online?


* Source: weburbanist.com
April 12th, 2013 | by admin | published in Advertising, Features

  From: http://adage.com/article/media/nielsen-tracks-bank-statements-credit-card-transactions/240439/ March 20, 2013 For years, we’ve heard the old saying – you are what you eat. But in an increasingly web-based marketplace, are you also what you buy online?   Nielsen seems to think so. According to Nada Bradbury, the senior VP-global product leader of Nielsen Buyer Insights, Nielsen is now anonymously matching […]

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