Archive for February, 2015

The Impact of Imagery


The Impact of Imagery
February 6th, 2015 | by admin | published in Advertising, Features

Excerpt fromĀ Angela DolandĀ for Advertising Age. Chinese brands have struggled to capture the attention of international consumers: Just 22% of consumers outside China can name one, according to research this year by Millward Brown and WPP. For Americans, that figure is 9%. So for a Chinese brand, how do you build awareness and global brand identity? […]

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