Expertise

IT’S OUR TALENT

Syndicatebleu offers freelance projects, short term contracts and full time placement in the following areas:


Traditional Media

Account Management

The primarily role of the Account Team is to deal directly with clients and act as the conduit between the agency team. This role demands amazing communication skills to listen to clients’ needs and translate them to the creative and marketing team in order to pitch and produce the most effective campaigns.

Art Direction

The most important skill an Art Director must possess is conceptual ability when creating print ads, packaging, collateral, identity, and signage. They work under a Creative Director and in most cases partner with a Copywriter. Most of the time an Art Director is also a hands-on Designer, but they don’t always do their own production work.

Copy Editing and Proofreading

A Copy Editor or Proofer is an essential part of any communication because they ensure proper grammar, punctuation, and style usage.

Copywriting

The Copywriter is a master of the written word and must know how to communicate with a multitude of audiences and in a variety of tones. They usually partner with an Art Director or Designer on print ads, collateral, signage, and packaging, but can also work alone on projects like radio spots, editorial, blogs, email blasts, and newsletters.

Creative Direction

A Creative Director can come from either a Copywriting or Art Direction background. They’re in charge of high-level strategy development, executing on-strategy ideas with the Creative Team, pitching those ideas to the client, and managing the entire Creative Team on a day-to-day basis.

Key Art Design

Key Art is the main art that is used on all advertising to promote a theatrical release. It’s up to a Key Art Designer or Art Director to come up with those concepts to create an intriguing campaign that drives people to the theaters or buy a new movie released to DVD/Blu-ray. They work under the guidance of a Creative Director and when a final one-sheet concept is approved, they will hand it off to a Finisher to retouch to perfection.

Home Entertainment Design

The packaging and promotional material for DVD, Blu-ray, and Gaming releases are designed by Home Entertainment Designers. This can include coming up with new key art or simply using the original theatrical key art. Home Entertainment Designers sometimes do their own production, but also may hand it to a Home Entertainment Production Artist.

Home Entertainment Production

Home Entertainment Production Artists work under a Designer or Art Director, and will layout the designs and prepare them for printing. Strong mechanical skills are a necessity when working with Home Entertainment packaging.

Graphic Design

A Graphic Designer is essential in making any communication look good. They must be able to translate the personality and brand of any product or service into a simple design element or logo treatment. Their role is usually less conceptual than an Art Director, and they tend to give the more detailed layout work to a Production Artist for pre-press.

Illustration

Many kinds of Illustrators work in advertising, from hand illustrators to vector-based illustrators. Some of the projects they work on include story boards, product illustration, character illustration, technical illustration.

Package Design

Package Designers are in high demand in a variety of industries, such as: Entertainment, Health & Beauty, Toy, Food & Beverage, Gaming, Sports, and Pharmaceutical. In most cases, you not only need strong design skills in Photoshop and Illustrator, but a solid understanding of mechanicals.

Presentation Specialist

These days, presentations are not just bullet-pointed pages in PowerPoint. Companies looking to add impact in client pitches and Litigation Graphics are increasingly adding more design and animation with Flash and After Effects.

Production Design

A Production Artist takes the designs from the Designer or Art Director and lays them out using desktop publishing software, such as Photoshop, InDesign, and Illustrator. The best Production Artists are extremely detail-oriented, fast, and have an extensive knowledge of mechanicals and pre-press process.

Production Management

A Production Manager knows the production process inside and out. They have cut their teeth as a Production Artist for at least five years and fully understand mechanicals, pre-press, costs of materials, budgeting, and managing a team.

Project Management

As a Project Manager, you are responsible for the flow and timely completion of projects for print ads, collateral, outdoor, signage, and packaging. Communication skills are key in this position as you keep your team informed of things like project details, challenges, and budgets.

Traffic Management

A Traffic Manager is the key conduit of communication between the Creative and Account teams. They ensure that the Creative Team produces the work in the timeframe the Account Team promised to the client.

Front End Development

A Front End Web Developer is an integral member of the interactive design team whose responsibilities include creating mockups and templates, developing front end code using HTML, CSS and JavaScript, and on occasion creating simple animations.

Flash Development

Flash Developers have arguably one of the hottest interactive skill sets these days. A Flash Developer creates sophisticated code using ActionScript to generate everything from Interactive Games to Rich Media and full interactive websites. The most sought-after Flash Developers combine superior coding abilities with excellent visual design.

Digital Producing

An Interactive Producer plays the same basic role as a Print Project Manager; with the exception of the interactive space, they also have a strong understanding of all standard and emerging web technologies. Therefore, they’re involved in managing all the interactive projects for a particular client, ensuring deadlines are met, problems are solved, budgets are adhered to, and occasionally dealing directly with the client. It’s extremely important that an Interactive Producer has a strong working knowledge of the development of interactive projects in order to communicate properly with the Development and Account Teams.

Creative Director

An Interactive Creative Director can come from a Copywriting, Art Direction or even a Development background. The Interactive Creative Director is in charge of high-level strategy and brand development, executing on-strategy ideas with the Creative Team, ensuring the creative is integrated with other media, pitching to the client, and managing the entire Creative Team on a day-to-day basis.

Broadcast Editing

A Broadcast Editor's job is highly complex. Often underestimated, their duties and responsibilities include but are not limited to: organizing projects and video footage, selecting takes, assembling timelines and rough cuts, assisting and syncing time codes, building graphics, screening music, web encoding, and assisting on video shoots. On occasion, the Broadcast Editor may be cutting complete packages independently, but generally as a part of a team. Common skills are Adobe Final Cut Pro or the Avid Editing System.

Broadcast Project Management

The Broadcast Project Manager is responsible for the flow and timely completion of projects for TV spots, movie trailers, and motion graphics. Communication skills are essential to keeping the team informed on project details, challenges, and budgets.

Interactive

Account Management

The primarily role of the Account Team is to deal directly with clients and act as the conduit between the agency team. This role demands amazing communication skills to listen to clients’ needs and translate them to the creative and marketing team in order to pitch and produce the most effective campaigns. It’s important for an interactive Account Manager to have a solid understanding of the interactive space in order to communicate properly with the clients.

Copywriting

The Copywriter is a master of the written word and must know how to communicate with a multitude of audiences and in a variety of tones. That’s increasingly more important these days as an Interactive Copywriter with the vast amount of content and the ability for audiences to quickly click through - and out of - websites. The Interactive Copywriter usually partners with an Art Director or Designer on web content, banner ads, rich media, blogs, and e-newsletters.

Back End Web Development

Back End Web Developers are integral members of the interactive process whose responsibilities include database scheme design, application design, testing, documentation, troubleshooting, template integration and application configuration, among other tasks. Some of the common programming languages and tools used by Developers are: Perl, PHP, Python or Ruby, MySQL, C++, .NET and Java.

Flash Design

A Flash Designer typically creates Photoshop storyboards for websites, Rich Media and other Online Advertising Units. The Flash Designer also works in Flash and can create timeline-based animations. The most sought after Flash Designers combine an excellent design ability paired with top-notch ActionScript code.

Interactive Art Direction

The most important skill an Interactive Art Director must possess is conceptual ability when creating interactive ads, websites, banners, and email blasts. They most often need a clean design sense and the ability to prioritize content when dealing with content-heavy sites. A strong Interactive Art Director also has a solid understanding of brand strategy and integration across media. They work under an Interactive Creative Director and in some cases partner with an Interactive Copywriter. Most of the time an Art Director is also a hands-on Designer, but they don’t always do their own production work.

User Experience Design

A User Experience Designer creates visual designs based upon a solid understanding of standard usability best practices. Many times the UX Designer is also capable of creating their own Wireframe and Sitemap documentation. User Experience Design is most often, but not solely, reserved for heavy content websites such as eCommerce, social networking or online resource and third-party lead generation sites.

User Experience Architecture

User experience (UX) is about how a person feels about using a system. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction (HCI) and product ownership, but it also covers a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. The User Experience Architect's most basic contribution is the development of Site Maps, Wireframe Documents and Usability Studies.

Web Design

A Web Designer creates the front end designs for websites, banners, email blasts, e-newsletters, and blogs. In general, they usually have a decent understanding of how to design for web, but it’s not a necessity that they have programming skills. However, they still need to consider the functionality of the site while designing.

Web Production Design

A Web Production Artist takes the designs from the Web Designer or Art Director and prepares and optimizes them to be published on the Internet. This may include file conversion, color correction, resizing, and reformatting.

Search Engine Marketing

Search Engine Marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization (SEO), paid placement, contextual advertising, and paid inclusion.

Search Engine Optimization

Search Engine Optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or unpaid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine.

Interactive Traffic Management

An Interactive Traffic Manager is the key conduit of communication between the Creative and Account teams. They ensure that the Interactive Creative Team produces the work in the timeframe that the Account Team promised to the client.

Broadcast

Motion Graphic Design

A Motion Graphics Designer is in charge of creating a variety of projects for broadcast, DVD/Blu-Ray Menu Design, and Rich Media. In most cases, Adobe After Effects is used to bring motion to otherwise static graphic elements. You’ll see their work in titling work for a TV show or commercial, movie trailers, and DVD/Blu-ray menus.

Rotoscoping

Rotoscoping is an animation technique in which animators trace over live-action film movement, frame by frame, for use in animated films. Originally, recorded live-action film images were projected onto a frosted glass panel and re-drawn by an animator. This projection equipment is called a rotoscope, although this device has been replaced by computers in recent years. In the visual effects industry, the term rotoscoping refers to the technique of manually creating a matte for an element on a live-action plate so it may be composited over another background. This technique is now being used to transfer 2D live action in to 3D.

Broadcast Traffic Management

A Broadcast Traffic Manager is the key conduit of communication between the Creative and Account teams for all broadcast projects, such as TV spots, movie trailers, and motion graphics. They ensure that the Creative Team produces the work in the timeframe that the Account Team promised to the client. Traffic positions include: Sr. Interactive Traffic Manager and Jr. Interactive Traffic Manager.

3D Animation

3D Animation is the art of creating moving images with the use of specialty applications like Maya. Sometimes the target of the animation is the computer itself, but sometimes the target is another medium, such as film or advertising.

Marketing

Marketing Management

Simply stated, Marketing is everything you do to get your product in the hands of the consumer. In order to do that, market research has to be conducted on the target audience and the product’s competition. Once research has been analyzed and evaluated, a marketing strategy is developed. It is this strategy that determines the success or failure of every product in the market.

Product Management

The Product Manager is responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product supports the company's overall strategy and goals.

Public Relations

Image is everything, especially to a PR Specialist. They are in the business of maintaining a public image about a person, product, or company, and presenting the message in a favorable light.

Media

Media Management

The Media Team is in charge of buying and planning media placements. They must not only analyze market data, but come up with a strategy of how to best reach the target market through a variety of traditional media outlets. The objective is to reach as many people as possible under constraints of the proposed budget in order to sell the advertised product or service.

Product

Product Design

Product Design is an important phase of product development for a variety of hard and soft goods. Starting with initial concepts, the Product Designer will take it through the entire phase of production, working with Product Managers to ensure the product can be created within budget.

Product Management

The Product Manager takes the designs from the Product Designer and finds a way to not only create the product within the proper specifications, but to find the right materials and resources to produce the product within budget.

Gaming

Character Art Design

Character Artists are often found in the Entertainment, Gaming, or Toy industries and often possess knowledge of specialized programs, such as Maya or Studio Max.

Animation

Animators in the games industry are responsible for the portrayal of movement and behavior. Most often this is applied to give life to game characters and creatures, but sometimes animations are also applied to other elements such as objects, scenery, vegetation and environmental effects.

Concept Art

The Concept Artist's main goal is to convey a visual representation of a design, idea, and/or mood for use in video games before being incorporated into the final product. Concept art is also referred to as visual development and/or concept design.

Level Art Design

The Level Artist is specifically tasked with the creation of video game levels—locales, stages, or missions. This is commonly done using level editor, game development software designed for building levels; however some games feature built-in level editing tools. Level design is both an artistic and technical process.

Prop Art Design

The Prop Artist is specifically tasked with the creation of video game props—weapons, furniture, vehicles, or apparel.